Popular Nigerian entrepreneur and social influencer, Obi Cubana, has been appointed South-East Regional Director of the City Boy Movement (CBM), a youth-focused political organisation aligned with President Bola Ahmed Tinubu’s Renewed Hope Agenda.
The appointment was formalised last week during a strategic forum of the movement, where Seyi Tinubu, patron of the City Boy Movement and son of President Tinubu, presented the official appointment letter to Cubana. The event was captured in a video that has since circulated widely on social media.
Speaking at the presentation, Seyi Tinubu commended Obi Cubana for his influence among young Nigerians and his support for the current administration.
“I want to first of all thank you for your support for Asiwaju Bola Ahmed Tinubu and to youths and young people in Nigeria, especially in the Southern region,” he said.
Announcing the appointment, he added:
“On behalf of the City Boy Movement, we want to present you your appointment letter as the Regional Director of the South-East for City Boy. On behalf of the City Boy Movement, we say congratulations.”
Seyi Tinubu also reiterated the movement’s commitment to collaboration, leadership development and national unity, describing youth engagement and grassroots mobilisation as central to advancing the objectives of the Tinubu administration.
The City Boy Movement, founded in 2022, emerged as a youth-driven support platform during President Tinubu’s election campaign and has since expanded into a nationwide structure focused on mobilising, educating and empowering young Nigerians and women around government policies and reforms.
According to the organisation, the movement works to promote awareness of government initiatives, deepen public understanding of policy decisions and build a strong grassroots network capable of sustaining democratic participation and national development across Nigeria’s 774 local government areas.
The appointment ceremony was attended by senior figures within the movement and the business community, including Francis Oluwatosin Shoga, Director-General of the City Boy Movement; Favour Abayomi, National Coordinator; and Stanley Uzochukwu, Chairman of Stanel Group.
Following President Tinubu’s election victory, the City Boy Movement expanded its structure nationwide, appointing state directors and local coordinators to help explain key policy changes, including the removal of fuel subsidy and other economic reforms, at the community level.
With Obi Cubana’s appointment as South-East Director, the movement is expected to intensify its grassroots engagement in the region, leveraging his popularity among youths and entrepreneurs to promote civic participation, policy communication and the broader goals of the Renewed Hope Agenda.
