The fourth National Advertising Conference 2024, themed Navigating the Shifts, is ongoing in Abuja, spotlighting the rapid changes in technology, culture, and emerging business models shaping the advertising industry.
During his opening address, Dr. Lekan Fadolapo, Director General of the Advertising Regulatory Council of Nigeria (ARCON), emphasized the importance of adapting to these changes and encouraged participants to leverage the insights shared by industry experts.
Key sessions included a data presentation by Dr. Tayo Aduloju, CEO of the Nigeria Economic Summit Group, and a panel discussion featuring Chief Marketing Officers from leading organizations. Panelists shared strategies for building resilience amid evolving market dynamics.
The conference, held at the Abuja Continental Hotel, underscores the advertising industry’s need for innovation and adaptability in today’s fast-paced landscape.
REPORTER: Idorenyin Flannan, ADBN News.
