The Federal Government has expanded its public health initiative with the launch of the “Free to Shine” campaign in the South-South region, targeting the elimination of mother-to-child transmission of HIV/AIDS, viral hepatitis, and syphilis. The campaign was officially unveiled at the Dome Event Center in Asaba, Delta State, marking its introduction in a third geopolitical zone following successful implementations elsewhere.
The event brought together key health stakeholders, including Delta State Governor Rt. Hon. Sheriff Oborevwori and First Lady Mrs. Tobore Oborevwori, who stressed the importance of region-specific strategies to combat these preventable diseases. Dr. Walter Kazadi Mulombo, the World Health Organization (WHO) Representative in Nigeria, praised the country’s efforts, expressing confidence that sustained momentum could lead to significant progress in reducing transmission rates.
The “Free to Shine” campaign focuses on increasing access to prenatal testing, antiretroviral therapy for HIV-positive mothers, and vaccination programs to prevent hepatitis B transmission. Health officials highlighted the need for community engagement and awareness to ensure expectant mothers utilize available medical services.
This initiative aligns with Nigeria’s broader public health goals to reduce neonatal mortality and improve maternal health outcomes. The Federal Ministry of Health plans to extend the campaign to all six geopolitical zones by 2026, with monitoring mechanisms in place to track progress and adjust strategies as needed.

