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TikTok’s Add to Music App Feature Revolutionizes Music Discovery

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After its 2023 launch, TikTok unveiled the groundbreaking “Add to Music App” feature, available to users in 163 countries worldwide, including 41 nations in Sub-Saharan Africa like Kenya and Nigeria. This innovative addition empowers music enthusiasts to effortlessly save the songs they discover on TikTok to their preferred music streaming services.

The “Add to Music App” feature transforms the music discovery experience for TikTok users and artists alike. When users encounter a captivating track while scrolling through their For You feed, they can simply tap the “Add Song” button next to the track name. This seamless action initiates the process of saving the song to their chosen music streaming service.

Upon first use, users select their preferred platform, and the track is automatically added to a default playlist. However, they retain the flexibility to move the song to a different playlist if desired. For subsequent uses, tracks are saved to the previously selected streaming service, although users can modify their default platform at any time through the settings.

Furthermore, the “Add to Music App” feature extends beyond the For You feed, as users can also utilize it directly from an artist’s Sound Detail Page, enhancing music discovery opportunities.

Isaac Bess, TikTok’s Global Head of Distribution Partnerships, expressed excitement about the feature’s expansion, stating, “With Add to Music App, we are streamlining the music discovery experience for both TikTok users and artists. Music fans are embracing the opportunity to save music from TikTok directly to their favorite music streaming services, driving music discovery and helping more tracks to break through and become hits.”

Bess further emphasized TikTok’s commitment to providing more opportunities for music discovery, consumption, and artist growth, enabling musicians to reach new audiences and advance their careers. By bridging the gap between music discovery and consumption, the integration offers a seamless experience for users to enjoy the tracks they discover within the app.

While TikTok has yet to confirm the specific music streaming services supported by the “Add to Music App” feature, the integration aims to foster a closer connection between TikTok and music streaming platforms, ultimately benefiting both users and artists alike.

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